By: R.D. Sharninghouse
Orlando Central Florida Chapter, STC
On Thursday, September 22nd, 2016 at the IHOP near UCF, the STC Orlando Central Florida Chapter held its monthly meeting. The topic was Global Content Strategy: Delivery is Critical to Success” presented by Scott Abel the Content Wrangler, Tim Steele, and Joe Gelb. This was a webinar originally broadcasted on September 21st, 2016.
The particular subjects discussed were the “importance of expectations, buying preferences, content consumption habits, culture, religion, and tradition when creating content” as pointed out in the description. The information was well detailed. Content is not only dependent on how it is structured, it is also dependent on its recipient. The “Customer Experience” (dealing with content) has become more important than product enhancement and employee training. And the amount of sources customers have for seeking information has also expanded; websites, mobile apps, customer service, and social media all have an impact on how customers interact with content.
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And check out their newest book, Language of Technical Communication: http://xmlpress.net/content-strategy/the-language-of-technical-communication/