By: Crystal Brezina
Staff Writer, Memo to Members
At her diamond-studded, candle-lit table, Diamond Venue hostess Debra Johnson’s presentation on “Content Management” tackled how to manage content effectively. Her main focuses were “capturing, developing, sharing, and effectively managing content” to “ acheiving objectives.”
Equipped with handouts, the audience listened intently as many weren’t familiar with what managing content entails. Debra stressed the absolute importance of managing content, and managing it well. After all, as she said, “Content is the lifeblood of an organization. Without content, products and/or services do not exist.”
“Managing Content Intelligently” was the theme for the first half of the seminar, tackling the need for content to not only be structured and organized, but easily found, reused and adapted to different situations. Because “content is usually created in many different ways by many different people and departments within an organization,” it is essential to make sure all content meets these criteria.
The latter half of the seminar addressed the use of “Content Strategy,” focusing on users, processes, technologies, information, improvements, and . Debra discussed the value of creating information as “modular components in a database” so users can more easily distribute information across platforms without the need to manually input or copy and paste in the information. Creating content in such a manner allows users to readily reconfigure data for different platforms and users.
The choice to focus on content management can be useful in every technical communication field, regardless of what content management system (CMS) is used.
